HOYA

 HOYA is the 2nd largest vision care company in the world. Strong competition from the market leader drove the need for a new brand platform to differentiate HOYA. Internally this also created a centralised approach driving consistency across the markets.

We designed a new way to communicate about lens technologies to optometrists, and created product campaigns including sales tools, store posters, social posts and landing pages giving optometrists the tools to promote their product and grow their business.

For the Hi-Vision Meiryo campaign, we created the concept ‘For any unexpected journey,’ humorously illustrating exaggerated situations in which HOYA’s advanced lens coating technologies with scratch prevention may come in handy. Showing models with clear vision despite the dramatic circumstances, the accompanying film provided a first-person perspective of the Meiryo experience.

Quarterly social content on Linkedin gave optometrists interesting information to pass on to their customers.

Creative: Fabian Hupfauf, Rebecca Took